Ten Minutes On... The BlueSky X-odus

TEN MINUTES ON…

This week Guy looks at the dramatic rise in users on the BlueSky app and explores whether some of Twitter's user base has finally had enough of Elon Musk’s ownership and management.

He takes a look at the current social media landscape, examining Twitter's role within it and the significant changes it has undergone over the past two years. Guy discusses why users have been hesitant to leave Twitter, despite its controversies, and what has helped them to maker the move to alternatives like BlueSky and Threads.

Through a comparison of the three platforms, Guy reflects on the evolving social media ecosystem, the potential shift away from monolithic entities, and the impact of echo chambers on user behavior.

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